Mark Thompson, Co-Founder of PayKickstart, was featured on StarterStory.
Internet Marketing Professional experienced in Search Engine Optimization (SEO), Search Engine Marketing, Social Media, and Online Marketing Strategies.
Specialties: Search Engine Optimization (SEO)
Pay Per Click (PPC)
Keyword Research
Link Building Campaigns
Content Development & Optimization
Press Release & Article Optimization
Blogging
Web Analytics
Video Marketing
Social Media Marketing
The beginning of PayKickstart
Many people may not be familiar with the origin story of PayKickstart. I think it has a lot to do with the impressive growth trajectory it’s on.
Mark has been selling online for a little over a decade and in that time strategies have gotten more advanced but shopping carts haven’t kept up. In 2009 it wasn’t really necessary to have an upsell and the cart abandonment rates were lower.
Now, it’s important to maximize the value of every customer that you acquire. Mark and Matt looked around and didn’t see anything that adequately met their needs.
Like many other founders, they built it from scratch. At first, it was an internal tool but when they noticed people were interested in the seamless checkout experience they were experiencing, they knew there was something there.
The first version was basic, ugly, and took six months. People loved it nonetheless.
Since it’s such a critical part of a business – it wasn’t a launch accompanied by a lot of fanfare. It was a slow and steady rollout that helped the founding team squash bugs and improve the design.
They slowly invited more people and added even more functionality.
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